Company profile

History

We would like to give a brief history of the company Wendy's.

Wendy's was founded by Dave Thomas on November 15, 1969 and was named after Dave's second daughter, Melinda "Wendy" Thomas, then eight years old.
The first Wendy's opened in Columbus, Ohio. Quality was very important for Dave that is why the first slogan was: "Quality is our recipe." The slogan can still be found below the logo and did not change over the past years.

Wendy's also organized and sponsored a lot of programs. For example the High School Heisman Program furthermore they sponsored the LPGA event and many more.

The original Wendy's Restaurant on East Broad Street in Columbus closed on March 2, 2007. Additionally, there have been several large closures of Wendy's franchise groups in the last few years; most noticeably the closure of its Australian operations and the bankruptcy of the WenAmerica franchise group and closure of its fifty locations in the Midwest region of the US.

In Canada and Maine, as a result of Wendy's 1995 corporate acquisition of the Canadian doughnut chain Tim Hortons, many locations were joint Wendy's–Tim Hortons restaurants (although with separate staff at separate order counters). This continued until Wendy's divested itself of Tim Hortons.

Facts & Figures

1969: Wendy's founded
1970: Opens first commercial drive thru In December 1976 the 500th Wendy's opened the doors
Two years later in 1978 the 1000th restaurant opened
1979: Introduces salad bar 1984: Where's the beef slogan debuts
1986: Near failure of 1/5 of Wendy's stores
1989: Super Value Menu debuts
1995: Acquires Tim Hortons In 2001 the 6000th Wendy's was opened
2002: Dave Thomas dies
2006: Wendy's divested itself of Tim Hortons
2007: First Wendy's Restaurant closes
2008: Announces merger with Triarc

Wendy's is situated in 34 countries and has 5000 US restaurants.

Wendy’s world locations:
Locations of Wendy's Red = current, Orange = former

Wendy's had presented in Hong Kong before.
Italy now has Wendy's.
Wendy's left the Dominican Republic in 2003 but went back in 2007.
Wendy's entered Taiwan in 1985 and retreated in 1999.
Wendy's has around 30 restaurants in Puerto Rico.
Wendy's left Hungary in 2002.
Costa Rica now has Wendy's.
Wendy's had presented in Switzerland before.

Mission, Vision and Concept

Vision:

"Wendy's should be a fast food restaurant that is a cut above the rest; one that serves its customers with quickness and efficiency and, most importantly, one that serves better tasting hamburgers".

Mission:

“At Wendy’s, we’re unrivaled in our passion for giving people what they want-and uncompromising in giving people what they deserve”.

"At Wendy's®, we won't cut corners on anything. Not on fresh, quality ingredients. Not on how we treat people. Not on giving back. And certainly not on being the defender of good taste for people everywhere".

Concept:
Wendy's is a family orientated fast food chain. People order their food at the counter and are served within 90 seconds. They can either eat in the restaurant, take away, or make use of the drive thru. Wendy's can be easily recognized by their logo: a girl with two red pigtails followed by the slogan "Quality is our recipe". Wendy's distinguishes itself from other fast food chains by offering high quality products such as fresh meat and milk products. Wendy's also sets values on offering high quality time for families and to give people the opportunity to spend more time together during lunch or dinner.